Created and launched the first commercial, high end, concierge service targeting premium tenants in high profile office buildings.
Spearheaded strategic vision and reinvention with CEO. Responsible for procuring key industry relationships. Developed the “by invitation” membership positioning via the marketing plan and “go to market” strategies.
Interim Head of Business Development – recruited Bill Gross/Idea Labs as board member and seed investor, leading to renaming, recapitalization, and ultimate sale of company to HP/Compaq.
Developed and launched ESPN’s first formatted “extreme sports” show, Cross-Over Sports. Secured 2M in sponsorship funding from lifestyle companies for the production of the programs. Established Nike’s first foray into sponsorship of branded programming.